Legal

Privacy Policy

How we collect, use, and protect your information when you work with Behind Thee Influence.

Last updated: June 22, 2026 · Behind Thee Influence
Plain-English summary: We only collect information you give us or that's generated when you use our site. We never sell your data to third parties. We use it to run our service, communicate with you, and improve what we build. You can ask us to delete your data at any time.

1. Who We Are

Behind Thee Influence ("BTI", "we", "us", or "our") is a Shadow Operator business that builds digital products and launch systems for micro-influencers on a performance-based, revenue-share model. Our primary website is behindtheeinfluence.com.

This Privacy Policy explains how we handle the personal information of visitors to our site, prospective creator partners who book calls or request audits, and active creator partners we work with.

For questions about this policy, contact us at sam@behindtheeinfluence.com.

2. Information We Collect

Information you give us directly

  • Contact details — your name and email address when you submit a contact form, request a Free Audit, or email us directly.
  • Call booking data — your name, email, and any pre-call questionnaire responses you fill in through our booking calendar (Google Calendar / Calendly).
  • Creator onboarding information — niche, follower count, platform handles, audience insights, and business goals that you share with us when we begin working together.
  • Communications — emails, messages, and other correspondence you send to us.

Information generated automatically

  • Usage data — pages visited, time on page, referral source, and browser/device type, collected via analytics tools (see Section 7).
  • IP address — logged automatically by our hosting infrastructure for security purposes.

Information we do not collect

We do not collect payment card details directly — any payments are processed through third-party processors such as Stripe. We do not collect sensitive personal data such as government IDs, health information, or financial account details.

3. How We Use Your Information

We use the information we collect to:

  • Respond to your enquiries and schedule discovery calls.
  • Deliver the Shadow Operator System services you have agreed to.
  • Understand your audience and build products tailored to your niche.
  • Send you updates about your project, launch campaign, and post-launch performance.
  • Improve our website and the quality of our service through aggregated analytics.
  • Comply with legal obligations where applicable.

We do not use your information for automated decision-making or profiling that produces legal or similarly significant effects.

4. Sharing & Disclosure

We do not sell, rent, or trade your personal information to third parties. We may share your information in the following limited circumstances:

  • Service providers — tools we use to operate the business (e.g. Google Workspace for email and calendar, project management software, payment processors). These providers are contractually required to protect your data and may only use it to perform services on our behalf.
  • Legal requirements — if we are required to disclose information by law, court order, or regulatory authority.
  • Business transfer — in the unlikely event that BTI is acquired or merged with another entity, your information may be transferred as part of that transaction. We will notify you before your information is subject to a different privacy policy.

5. Data Retention

We retain your personal information for as long as is necessary to deliver our services and meet our legal obligations:

  • Prospective partners (enquiries, audits, call bookings): up to 12 months from last contact, unless you ask us to delete it sooner.
  • Active creator partners: for the duration of our working relationship and up to 3 years after it ends, for accounting and dispute-resolution purposes.
  • Analytics data: retained in aggregated, anonymised form indefinitely; individual-level data deleted within 14 months.

6. Your Rights

Depending on your location, you may have the following rights regarding your personal data. To exercise any of them, email us at sam@behindtheeinfluence.com.

  • Access — request a copy of the personal data we hold about you.
  • Correction — ask us to correct inaccurate or incomplete data.
  • Deletion — request that we delete your personal data ("right to be forgotten"), subject to legal retention obligations.
  • Restriction — ask us to limit how we process your data in certain circumstances.
  • Portability — receive your data in a structured, machine-readable format.
  • Objection — object to processing based on our legitimate interests.
  • Withdraw consent — where processing is based on your consent, you can withdraw it at any time without affecting the lawfulness of prior processing.

We will respond to all requests within 30 days. If you are located in the EU or UK, you also have the right to lodge a complaint with your local data protection authority.

7. Cookies & Tracking

Our website may use cookies and similar tracking technologies to understand how visitors interact with our pages. These may include:

  • Essential cookies — required for the site to function (e.g. session management).
  • Analytics cookies — help us understand traffic patterns and page performance. We use anonymised, aggregated data only.

You can control cookies through your browser settings. Disabling cookies may affect certain site features but will not prevent you from accessing our content.

8. Third-Party Services

Our website and operations rely on several third-party platforms, including:

  • Google Calendar / Calendly — for call scheduling. Governed by Google's and Calendly's respective privacy policies.
  • Google Analytics (or equivalent) — for site analytics. Data is anonymised.
  • Stripe — for payment processing. We never see or store your full card details.
  • Email service providers — for sending transactional emails and launch campaign communications.

We encourage you to review the privacy policies of these services directly. BTI is not responsible for the data practices of third-party platforms.

9. Security

We take reasonable technical and organisational measures to protect your personal information from unauthorised access, loss, or disclosure. These include encrypted communications (HTTPS), access controls, and limited data sharing within our team.

No method of transmission over the internet is 100% secure. While we strive to protect your data, we cannot guarantee absolute security. If you believe your information has been compromised, please contact us immediately.

10. Children's Privacy

Our services are not directed at individuals under the age of 18. We do not knowingly collect personal information from children. If you believe we have inadvertently collected such data, please contact us and we will delete it promptly.

11. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or applicable law. When we do, we will update the "Last updated" date at the top of this page. For material changes, we will notify active creator partners directly by email. We encourage you to review this page periodically.

12. Contact Us

If you have any questions, concerns, or requests relating to this Privacy Policy or your personal data, please get in touch:

We aim to respond to all enquiries within 5 business days.

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