Terms & Conditions — Behind Thee Influence

1. Acceptance of Terms

By accessing or using the website at behindtheeinfluence.com (the "Site"), booking a call, requesting a Free Audit, or entering into a creator partnership with Behind Thee Influence ("BTI", "we", "us", or "our"), you agree to be bound by these Terms & Conditions (the "Terms").

If you do not agree with any part of these Terms, please do not use our Site or services. These Terms apply to all visitors, prospective partners, and active creator partners.

2. Our Services

BTI offers a Shadow Operator System: an end-to-end digital product creation and launch service for micro-influencers (typically 10,000–100,000 followers). Services may include, depending on the package agreed:

Audience demand analysis and product strategy (the Monetisation Game Plan).
Digital product creation — courses, playbooks, toolkits, or memberships.
Sales infrastructure — landing pages, payment processing, email sequences, and automation.
Launch campaign execution over a focused 14-day window.
Post-launch analysis, funnel optimisation, and growth roadmap.

The exact scope of services is confirmed in a separate written agreement (the "Partnership Agreement") between BTI and each creator partner. In the event of any conflict between these Terms and the Partnership Agreement, the Partnership Agreement takes precedence.

BTI operates on a 100% performance-based model. There are no upfront fees, deposits, retainers, or setup charges.

BTI's compensation is a pre-agreed percentage of gross revenue generated by the digital product we build and launch together.
The specific revenue-share percentage, payment schedule, and tracking mechanism are set out in the Partnership Agreement.
If the product generates no revenue, you owe BTI nothing.
You retain any digital asset (product, sales page, email sequences) created by BTI, even in the event of a failed launch, at no cost to you.

All revenue-share payments are due within the timeframe and via the method specified in the Partnership Agreement. BTI reserves the right to audit revenue figures using mutually agreed third-party payment processor data.

4. Creator Obligations

As a creator partner, you agree to:

Provide accurate information — including honest audience data, niche details, and business context needed for us to build and launch effectively.
Timely approvals — review and approve product concepts, copy, and assets within agreed timeframes. Delays caused by late approvals may affect the 14-day launch window.
Active participation — show up as the face of the product during the launch campaign, as agreed. BTI operates behind the scenes; your audience-facing presence is essential.
Accurate revenue reporting — provide timely, accurate reports on product revenue so BTI can calculate its share correctly.
Audience respect — not use the product, content, or systems BTI creates in a way that deceives, harms, or exploits your audience.
Legal compliance — comply with all applicable laws, including advertising disclosure regulations (e.g. FTC guidelines), consumer protection laws, and platform terms of service.

5. BTI Obligations

BTI agrees to:

Deliver services with reasonable skill and care, consistent with professional industry standards.
Keep your audience data, business information, and creative assets confidential (see Section 7).
Obtain your approval before any product, asset, or campaign goes live.
Cap active creator partnerships at a maximum of 3 new partners per month to maintain execution quality.
Provide transparent reporting on campaign performance during and after launch.

6. Intellectual Property

Your IP

You retain full ownership of your brand, name, likeness, existing audience, existing content, and all trademarks or intellectual property you bring to the partnership. BTI does not acquire any rights to your personal brand or audience data beyond what is needed to deliver the service.

Jointly created assets

Digital products, sales pages, email sequences, and other assets created by BTI specifically for your partnership are assigned to you upon the later of: (a) the conclusion of the partnership, or (b) full settlement of all outstanding revenue-share payments owed to BTI. During the partnership and while any amounts remain outstanding, BTI retains a licence to operate and maintain those assets on your behalf.

BTI systems & methodology

BTI's proprietary systems, processes, frameworks, and terminology — including but not limited to the Shadow Operator System, Demand Extraction methodology, Authenticity Shield, and Creator Focus Protector — remain the exclusive intellectual property of BTI at all times. Nothing in these Terms transfers ownership of BTI's methodology to you.

Site content

All content on the Site, including text, graphics, and design, is owned by or licensed to BTI. You may not reproduce, distribute, or create derivative works from Site content without prior written permission.

7. Confidentiality

Both parties agree to treat as confidential any non-public information disclosed during the partnership, including business strategies, revenue figures, audience data, product roadmaps, and partnership terms.

BTI operates as a "Shadow Operator" — our involvement in your business is not disclosed to your audience without your explicit consent. We will not publicly identify you as a client partner without your permission.

Confidentiality obligations survive the end of the partnership for a period of 2 years. They do not apply to information that: (a) is or becomes publicly available through no breach of this clause; (b) was already known to the receiving party; or (c) is required to be disclosed by law.

8. Representations & Warranties

You represent and warrant that:

You are at least 18 years old and have the legal capacity to enter into these Terms.
You own or have the right to use your audience, brand name, and any content you provide to BTI.
The audience metrics and data you share with BTI are accurate and not artificially inflated.
You will not use BTI's services to promote any product or offer that is illegal, deceptive, or harmful.
You are solely responsible for ensuring your product, its claims, and its delivery comply with applicable consumer protection and advertising laws in your jurisdiction.

BTI represents and warrants that it has the skill and authority to provide the services described, and that its work will not knowingly infringe the intellectual property rights of any third party.

9. Limitation of Liability

BTI's services are provided in good faith on a performance-based model. However, we cannot guarantee specific revenue outcomes. Past results (including the $34,000 in 14 days case study) are illustrative and not a guarantee of future performance.

To the fullest extent permitted by law, BTI's total liability to you for any claims arising from or related to these Terms or our services — whether in contract, tort, or otherwise — is limited to the total revenue-share amounts paid to BTI by you in the 12 months preceding the claim.

BTI is not liable for indirect, incidental, consequential, or punitive damages, including loss of profits, loss of data, or loss of business opportunity, even if we have been advised of the possibility of such damages.

Nothing in these Terms limits liability for fraud, death or personal injury caused by negligence, or any liability that cannot be excluded by law.

10. Termination

Either party may terminate the Partnership Agreement by giving written notice as specified in that agreement (typically 14–30 days). In the absence of a specific Partnership Agreement, either party may terminate with 14 days' written notice.

Upon termination:

All outstanding revenue-share amounts remain due and payable.
BTI will transfer all digital assets created for your partnership to you.
Confidentiality obligations (Section 7) continue for 2 years.
Intellectual property assignments remain in effect, subject to payment of any outstanding amounts owed.

BTI may terminate immediately and without notice if you materially breach these Terms, including but not limited to: failure to pay outstanding revenue-share amounts, providing materially false information, or using BTI's work to deceive or harm your audience.

11. Website Use

The Site is provided for informational purposes about BTI's services. By using the Site, you agree not to:

Use the Site for any unlawful purpose or in violation of these Terms.
Attempt to gain unauthorised access to any part of the Site or its underlying systems.
Scrape, crawl, or extract Site content for commercial purposes without permission.
Transmit any content that is harmful, offensive, or infringes the rights of others.

The Site may contain links to third-party websites. BTI is not responsible for the content, privacy practices, or terms of those sites.

The Site is provided "as is" without warranties of any kind. BTI does not warrant that the Site will be uninterrupted, error-free, or free of viruses or harmful components.

12. Governing Law & Disputes

These Terms are governed by the laws of Germany, where BTI is based, without regard to its conflict of law provisions.

In the event of a dispute, both parties agree to first attempt resolution through good-faith negotiation. If a dispute cannot be resolved informally within 30 days, it may be referred to mediation before either party initiates formal legal proceedings.

Nothing in this clause prevents either party from seeking urgent injunctive or other equitable relief from a competent court.

13. Changes to These Terms

BTI may update these Terms from time to time. We will post the revised Terms on the Site with an updated "Last updated" date. For active creator partners, material changes will be communicated directly by email with reasonable notice.

Continued use of the Site or continued participation in a partnership after changes take effect constitutes acceptance of the revised Terms.

14. Contact

For any questions about these Terms, please contact us:

Email: sam@behindtheeinfluence.com
Business: Behind Thee Influence
Website: behindtheeinfluence.com

We aim to respond to all legal enquiries within 5 business days.